Hank's Home Maintenance & Repair
Branding, Identity, Business Materials
For Hank’s Home Maintenance and Repair, we crafted a brand identity inspired by the owner’s dog, Hank, to capture trust, warmth, and local pride. Every element, from the logo to business materials, reinforces their strong connection to the Woodland Park community.
How It Started:
When Hank’s Home Maintenance and Repair came to us, they wanted a brand that would embody their local roots in Woodland Park, Colorado, and build trust within their community. Inspired by the owner’s dog, Hank, we set out to create a visual identity that would feel familiar, friendly, and dependable—qualities valued by the community they serve.
Approach:
Our strategy was to infuse the brand with a sense of warmth, reliability, and nostalgia. We drew inspiration from Hank’s personality to create a logo and identity that felt both inviting and professional. It was essential for the branding to reflect the local character and reinforce the company’s connection to the Woodland Park area, making them the go-to choice for reliable home maintenance.
Execution:
We developed a cohesive brand system centered around a logo that conveys trust and approachability. This design was applied across all business materials, including business cards and promotional items, to build a consistent image that clients could easily recognize and trust. Each piece was thoughtfully crafted to emphasize Hank’s local roots, establishing the company as part of the community while creating a memorable, distinct presence.
Results:
The result is a brand that embodies the spirit of Hank’s Home Maintenance and Repair and resonates deeply with its community. With its trustworthy and friendly aesthetic, the new branding effectively positions the company as a reliable local partner, making it easier for Woodland Park homeowners to identify Hank’s as a dependable choice for their maintenance and repair needs.
